One of the loveliest events I went to last week was Felicities Presents at Somerset House, an innovative way of showcasing new designers by making the party a little bit more interactive by inviting guests to watch each brands fashion video on ipads. The videos were brought to life by having the models featured in the video wearing the collection and accompanying the designers stand.
This is a straight copy and paste from my report for Who's Jack:
LFW: Felicities Presents SS13
Felicities is a boutique East London creative PR agency who looks after some of the most talented and unique up and coming designers and brands, and weren’t afraid of showcasing them last night in Somerset House Portico Rooms.
Felicities represented a global range of emerging designers, from the GreekEvmorifa to the Russian Xsenia and Olya to home grown talent such as Beautiful Soul and Tramp in disguise.
Evmorfia designer and model
All designer films were available to watch on ipads
The evening was a digital premier of fashion films from each brand, showcased on ipads around the room with models bringing the digital collection to life wearing covetable pieces from the short films.
Beautiful Soul’s videography featured a life in the day of a very well dressed girl in Beautiful Soul’s pretty feminine and floral designs shopping on Portobello Road, returning to her house and getting ready for her date, all to the tune of the wonderful Eddie Halliday.
Other fashion films that got their premier last night included Ada Zanditon, Arianna Cerrito, Tramp in disguise, Phanatiq and Xsenia and Olya.
Head wear seemed to be the fashion statement amongst attendees, ranging from diamond encrusted bindi’s to a toupee/ hair piece entirely made up from Swarovski crystals.
Felicities rewarded us with rows of delicious bottled raspberry martinis cleverly packaged in plastic and disguised as smoothies, and goody bags filled with treats from Chocolate Alchemy to silky intimates from Playful Promises.
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